Soul-Led Business

This episode is not just a conversation – it’s an energetic transmission.

Riya is joined by Marye O’Brien, founder of Maiaveda, a thriving soul-led business in regional Australia that has grown consistently for over 15 years – without relying on traditional marketing. Marye embodies what it truly means to build a business from devotion, integrity, and frequency.

We explore how her journey – initiated through profound loss – became the catalyst for creating a business that operates as a sacred space, a community hub, and a living field of consciousness.

This is a powerful conversation on:

• Building a business rooted in truth rather than strategy alone.

• Why frequency becomes your most powerful form of marketing

• Moving from burnout into sustainable expansion

• Restructuring your business without losing its essence

• Leading through service, devotion, and energetic integrity

• The shift from seeking → knowing

• Creating impact without force or hustle Marye shares how she transitioned from being fully hands-on in her business to stepping into leadership, mentorship, and scalability – resulting in record growth while working less. This episode will challenge conventional ideas of business and show what becomes possible when consciousness leads.

Inside this episode:

• How personal crisis can become the foundation of purpose

• Why most businesses struggle with growth in the new paradigm

• The real reason word-of-mouth outperforms marketing

• How to build a team aligned with your vision and energy

• The role of boundaries in scaling a soul-led business

• Turning your business into a “living entity” that guides you

Watch podcast here

In this episode, we wander through the energetic foundations of conscious entrepreneurship, the delicate dance between spiritual alignment and practical business strategy, and how honouring your inner guidance can shape a brand that truly heals, uplifts, and transforms lives.

If you’ve ever felt called to bring more heart, soul, and authenticity into your work, this conversation is an invitation to step fully into your purpose‑driven path.